Why Human-Written Content Still Wins in AI Search
Google's own guidance draws a clear line for AI search visibility: original expertise, not human versus AI. Here's what that means for your content.
Read articleTHE VIKING SEARCH BLOG
SEO & Website Strategy
Useful perspectives, practical checklists, and real examples to help you make clearer decisions about search and your website.
Google Removed FAQ Rich Results in 2026: What Actually Changed (and What Still Matters)
Google quietly discontinued FAQ rich results in Search in 2026. Here's what officially changed, why your FAQ content still matters for AEO and AI search, and where to focus structured data effort instead.
Read article
Meet Dane Gustafson: Why I Treat Every Website Like a Puzzle
From graphic design to FDA-regulated quality assurance to SEO at scale, here’s the winding path behind Viking Search Marketing, and why I treat every website like a puzzle.
Read article
How to Get Cited by AI Overviews and ChatGPT: A Practical GEO Checklist
GEO isn't a black box. Here's a practical, checklist-driven look at what actually improves your odds of being cited by Google AI Overviews, ChatGPT, and Perplexity, grounded in what Google and OpenAI themselves say matters.
Read article
SEO and AEO for Small Businesses: How They Work Together
SEO and AEO aren't rival strategies, one builds on the other. Here's how they work together, what Google's own 2026 guidance says actually matters, and a practical checklist for small businesses.
Read article
What Does an SEO Audit Include, and Does Your Small Business Need One?
Learn what a professional SEO audit should review, which findings matter most, what the final roadmap should include, and when a small business needs one.
Read article
Search Marketing Services for Small Businesses: What You Actually Need
Which search marketing services does a small business actually need? See how SEO, local search, AI visibility, websites, content, and analytics work together.
Read articleYOUR NEXT STEP
Start with a clearer picture.
Tell us about your business and what you would like to improve. We’ll help identify the next useful step.
Get Your Free Snapshot