SEO & Strategy
Find the gaps. Set the priorities. Build a practical plan for stronger search visibility.
Explore serviceSEO / LOCAL SEARCH / AI VISIBILITY
Chart a clearer
course to better visibility.
SEO consulting, better websites,
and clearer content for growing businesses.
Senior strategy. The right specialists. A clear plan.
A CLEARER PATH FORWARD
Get found. Build trust.
Turn attention into action.
Connected search strategy, local visibility, AI readiness, and human-first writing.
The right support for where your business wants to go.
Local Visibility
Help nearby customers find and understand your business across Google Search and Maps.
Explore serviceAI Search Readiness
Strengthen the content and signals that help your business make sense in AI-powered search.
Explore serviceHuman-First Copywriting
Clear, useful copy written and revised by experienced people, shaped around your business.
Explore serviceNeed a stronger website or senior SEO leadership? Explore website strategy Fractional SEO consulting
STRATEGY FIRST. PEOPLE ALWAYS.
Experienced strategy.
A crew built around you.
Work directly with Dane Gustafson, with trusted specialists brought in when your project needs them.
Dane GustafsonFounder & search strategist
Discover
We learn your goals, your challenges, and where the opportunities are.
Chart the course
We create a clear, practical strategy tailored to your business.
Build & improve
We bring in the right specialists, do the work, and refine along the way.
REAL WORK. USEFUL PERSPECTIVES.
A closer look at the work.
A WORKED EXAMPLE
Inside a Viking Search indexing audit.
What we checked, what the evidence showed, and the priorities that followed.
View the audit
FROM THE INSIGHTS BLOG
Why human-written content still wins in AI search.
A practical look at original expertise, useful content, and the role of experienced writers.
Read the articleYOUR NEXT STEP
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