GOOGLE BUSINESS PROFILE SETUP & OPTIMIZATION

A stronger profile for your local business.

Starting from scratch, claiming an existing profile or improving one that is out of date? Viking Search Marketing helps with Google Business Profile setup and optimization so customers can find accurate information and a useful next step.

Get Your Free Snapshot
Discuss Your Business Profile

A free snapshot is a focused first look. Further work is scoped around your business.

Get the important details right.

You retain primary ownership of your profile. Viking works as a manager when access is needed. Google Business Profile itself is free; our service fee covers the agreed work. Viking Search Marketing is not affiliated with Google.

01

Setup and access

Review the profile's status, help with creation or claiming where appropriate, and guide you through Google's verification requirements.

02

Categories and services

Align categories, descriptions and available service or product information with what your business actually offers.

03

Photos and contact paths

Use your real branding and photos, accurate hours and service details, and appropriate website, contact or booking links.

04

Review and upkeep

Identify remaining information gaps, support review readiness and agree on any ongoing updates you need.

RELEVANT CLIENT RESULTS

More than 70% growth in bookings over six months.

An anonymous rural business had neither a website nor a Google Business Profile. Viking created and optimized the profile and added its external booking link, giving customers a way to discover the business and book online.

Figures and comparison period supplied and confirmed by Viking Search Marketing. This is a specific business's reported result, not a forecast for every new profile.

Explore the profile and booking example

HOW WE WORK

A practical path from review to action.

  1. 01

    Review profile status, eligibility and access.

  2. 02

    Improve the agreed information and assets.

  3. 03

    Review the completed work and decide whether further upkeep is useful.

COMMON QUESTIONS

A few useful answers.

Who owns my Google Business Profile?

You keep primary ownership. Viking can be added as a manager for the agreed work. You should not need to hand over ownership to use this service.

Is Google Business Profile free?

Yes. Google Business Profile itself is free. Any fee from Viking covers our setup, optimization or other agreed support, rather than payment to Google for a profile or better ranking.

Can you guarantee verification?

No. Google sets verification requirements and makes the decision. We help you understand the steps and information needed, without promising an outcome or a fixed verification time.

Can I use a profile without a website?

A website is not the only way to give customers a contact or booking path. Your business must still meet Google's eligibility requirements. We review your situation before recommending profile setup.

Does optimization include ongoing management?

Only when that support is agreed. Setup and optimization can be a focused project. Updates, posts, review responses and continuing management should be described separately if they are included.

Is this the same as Google My Business?

Google Business Profile is the current name for the service previously called Google My Business. We can review an existing profile as well as help with a new one.

YOUR NEXT STEP

Start with a clearer picture.

Tell us about your business and what you would like to improve. We’ll help identify the next useful step.

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