Traditional SEO
Focuses on blue links, keyword density, and site authority to drive traffic through traditional click-through journeys.
AI Search Optimization for the Next Generation of Search
Viking Search Marketing helps businesses become easier for ChatGPT, Google AI Overviews, Gemini, Perplexity, and other answer engines to understand, trust, and reference.
AI Search vs. Traditional SEO
Understanding the fundamental shift between traditional Search Engine Optimization and the emerging landscape of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
Answer Engine Opt
Optimizing for structured data and entity relationships to secure placement in AI answer summaries and snippets.
Generative Engine Opt
Ensuring your brand authority signals are strong enough to be cited by LLMs as a definitive source during user interactions.
What We Optimize
Making your business easier to surface, cite, and recommend across the evolving landscape of AI search engines.
Structured Content
Organizing your info for easy AI parsing.
FAQs
Direct answers for natural language queries.
Schema Opportunities
Maximized technical markup for engines.
Entity Clarity
Defining your brand’s role in the knowledge graph.
Topical Authority
Establishing deep expertise in your niche.
Internal Links
Building strong semantic bridges for discovery.
Source Signals
Strengthening external citations and mentions.
Proof Points
Validating your brand for large language models.
Ready to See How AI Sees You?
Request a comprehensive review of how your business appears across ChatGPT, Google AI Overviews, Gemini, and other generative search engines.