Explain your business clearly
Connect your services, experience and customer needs so visitors can understand what you offer and why it matters.
AI SEARCH OPTIMIZATION / AEO / GEO
AI search optimization for your business.
Your business has knowledge worth finding. Viking Search Marketing helps you explain your services, answer customer questions and make your expertise clearer across your website and wider search presence. We connect AI search readiness to the SEO foundations your business already needs.
Get Your Free SnapshotDiscuss AI Search Optimization
A free snapshot is a focused first look. Further work is scoped around your business.
Make your expertise easier to discover.
The work starts with your business and your customers. We review what your site explains well, what is missing and which changes deserve attention. Answer engine optimization (AEO) and generative engine optimization (GEO) are terms used for this area of search work; the practical focus is useful content, clear information and evidence people can trust.
Answer real customer questions
Review service pages and FAQs for useful answers grounded in your knowledge, including the questions customers ask before making an enquiry.
Strengthen the SEO foundations
Review crawl access, page structure and internal links, with appropriate structured data as part of the wider SEO work.
Show the evidence behind the offer
Identify opportunities to use real examples, first-hand expertise and accurate business information. Agree which content improvements to implement.
RELEVANT CLIENT RESULTS
80% more traffic arriving from AI tools over three months.
For an anonymous travel agency, Viking expanded content, rebuilt FAQs and created and optimized its Google Business Profile. Traffic arriving from AI tools increased by 80% during the reported period.
Figures and comparison period supplied and confirmed by Viking Search Marketing. This measures growth in referral traffic, not AI citations or the proportion of all visitors coming from AI. Several search and content improvements were made together.
Explore the travel agency exampleHOW WE WORK
A practical path from review to action.
- 01
Review your website, goals and available evidence.
- 02
Prioritize content and technical improvements.
- 03
Implement the agreed work and review available performance data.
COMMON QUESTIONS
A few useful answers.
What is the difference between SEO, AEO and GEO?
SEO addresses search visibility broadly. AEO and GEO describe work focused on answer-based and generative AI search experiences. The areas overlap; we connect them around your business instead of treating them as unrelated packages.
Can you guarantee an appearance in ChatGPT or Google AI search?
No. Each system chooses its own sources and answers. We improve the content, accessibility and evidence within the agreed scope; inclusion and traffic are not guaranteed.
Do I need a special AI version of my website?
For Google's AI search features, existing SEO foundations remain relevant; special AI files or special schema are not required. Other platforms have their own requirements. We start by reviewing your current site and the opportunities relevant to your business.
Can you improve existing content?
Yes. The review can identify useful changes to existing service pages and FAQs. New writing, rewrites and implementation are scoped around the work you need.
How will we know whether the work is helping?
We agree which available measures match your goals. These may include identifiable AI referral traffic, search performance and genuine enquiries. An appearance in an AI answer, a website visit and a qualified enquiry measure different things.
YOUR NEXT STEP
Start with a clearer picture.
Tell us about your business and what you would like to improve. We’ll help identify the next useful step.
Get Your Free Snapshot