Viking Search Marketing

RESULTS & CASE STUDIES

Real work.
Measurable progress.

A closer look at how businesses improved their visibility, attracted visitors and increased bookings following search and content work.

FEATURED CASE STUDY · TRAVEL AGENCY

Results over 3 months

More travelers arriving
from AI tools.

Expanded content, rebuilt FAQs and an optimized Google Business Profile gave potential travelers clearer answers and more ways to discover the agency.

Increase in traffic
from AI tools
+80%
Monthly site visits
2,000+Up from 180 a month
Bookings &
qualified leads
+60%

SEO strategy · Content & FAQs · Local search

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The starting point

The agency was receiving approximately 180 site visits a month and needed more complete content and a stronger local discovery presence.

The work

Viking created and optimized its Google Business Profile, strengthened its review presence, expanded relevant website content and substantially rebuilt the FAQ pages around travelers’ questions.

The results over three months

Traffic arriving from AI tools increased by 80%. Monthly site visits grew from approximately 180 to more than 2,000, and bookings and qualified leads increased by 60%.

The AI figure measures an increase in traffic arriving from AI tools. It describes referral traffic, rather than the percentage of all visits coming from AI or the number of AI citations.

Different businesses. Practical results.

RURAL LOCAL BUSINESS

A booking path.
Without a website.

70%+

Increase in bookings

Results over 6 months

A new Google Business Profile and booking link helped customers find the business and book online.

Google Business Profile · Local discovery

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The starting point

The rural business had neither a Google Business Profile nor a website.

The work

Viking created and optimized its Google Business Profile and added a link to its external booking service, giving potential customers a way to find information and book online.

The results over six months

Bookings increased by more than 70%. The business reported that most customers were finding it through its Google Business Profile and that it was hiring additional staff to keep up with online bookings. It achieved these results without adding a website.

LOCAL TRAINING CENTER

Clearer services.
Stronger local discovery.

+45%

Monthly bookings

Results over 4 months

Rewritten service pages and improved local listings aligned the website with the training people were searching for.

Website SEO · Service content · Local listings

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The work

Viking optimized the existing website for local search, rewrote the services page, added relevant content, created or improved its Google Business Profile and optimized other online listings.

The results over four months

The training center recorded approximately 45% growth in monthly bookings following the work. The figure compares monthly booking activity; it does not describe a recurring 45% month-over-month increase.

Figures and comparison periods supplied and confirmed by Viking Search Marketing. Client names are withheld to protect confidentiality.

A PRODUCT LAUNCH EXAMPLE

A clearer landing page for Battle Balm.

The work brought together product positioning, useful FAQs, clear page structure, and internal links for Bloom’s product launch. Read the original case study for the full context and its stated limits.

A WORKED EXAMPLE FROM OUR OWN WEBSITE

Inside a Viking Search indexing audit.

The starting point.

On September 9, 2026, we reviewed our Google Search Console Page indexing report. Its September 3 snapshot showed 47 indexed URLs and 29 not indexed.

What the headline missed.

Sixteen exclusions were 15 blog tag archives and one booking-calendar page marked noindex. Another was the XML blog feed. These utility URLs were not the priority for organic landing-page visibility.

What we verified.

Individual URL Inspection showed our Services page was already indexed. Fractional SEO Consulting, Website Strategy & SEO, and the AI Search hub were still excluded. Google’s live tests could access all three and allowed indexing.

What the audit produced.

A focused priority list for three service pages, plus two inactive service-card buttons to repair. The next work was to strengthen useful navigation and clarify each page’s purpose and evidence.

Source: our own Search Console report updated September 3, with individual inspections and live tests on September 9, 2026. This example documents an audit and its priorities. Traffic, lead, and ranking improvements had not been established by this audit.

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