SEO AUDIT & STRATEGY

SEO audits. Know what to do next.

Before investing in more pages or another marketing channel, understand what deserves attention. Viking Search Marketing reviews your website and available evidence, then turns the findings into a prioritized strategy shaped around your goals, resources and next steps.

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Discuss a Full SEO Audit

A free snapshot is a focused first look. Further work is scoped around your business.

An audit that leads to decisions.

You work directly with Dane to understand the findings and where to start. The scope is agreed for your website; the roadmap explains the priorities and helps you decide what your team can handle and where implementation support may be useful.

01

Technical foundations

Review crawl access, indexing, site health, mobile experience and performance for issues that deserve attention.

02

Content and page purpose

Check whether priority pages explain your offer, answer useful questions and connect through clear internal links.

03

Local and AI search readiness

Where relevant, review business information, local signals and content clarity as part of the wider search picture.

04

A prioritized roadmap

Connect recommendations to impact, effort and practical measurement so you can decide where to start.

A WORKED EXAMPLE FROM OUR OWN WEBSITE

An indexing report turned into a focused priority list.

In Viking's own September 9 audit, we separated intentional utility-page exclusions from pages worth investigating, used individual URL checks and identified navigation repairs. The result was a clearer set of actions.

This is a worked example from our own website. It demonstrates audit decisions; it does not establish traffic, lead or ranking improvements.

See the indexing audit example

HOW WE WORK

A practical path from review to action.

  1. 01

    Agree goals, scope and available evidence.

  2. 02

    Explain findings and prioritize the roadmap.

  3. 03

    Decide responsibilities for implementation and any further support.

COMMON QUESTIONS

A few useful answers.

How is an SEO audit different from the free visibility snapshot?

The free snapshot is a focused first look. A full audit goes deeper into the agreed technical, content, visibility and measurement questions, producing priorities for the next work. The scope and fee are agreed before that engagement begins.

What will I receive?

A prioritized roadmap based on your website, goals and the agreed review. Recommendations explain what needs attention, why it matters and where to start. The depth, delivery format and any follow-up support are confirmed when we scope the project.

Do you need access to Analytics or Search Console?

Access to relevant reporting can make the review more useful. We agree what is needed for your project and explain any limits where data is missing. A public-site review alone cannot verify every traffic, indexing or enquiry question.

Will you implement the recommendations?

We can discuss implementation with your team or the right specialists. The audit can also stand alone as a roadmap. Responsibilities and implementation scope are agreed separately.

How much does an audit cost, and how long does it take?

That depends on the website and the questions the review needs to answer. We confirm the scope, fee and delivery schedule before work starts. There is no fixed package or turnaround promised on this page.

What if we need continuing SEO direction?

Fractional SEO Consulting is an option for established teams that need ongoing strategy and coordination. An audit can clarify initial priorities; continuing support is a separate engagement shaped around your team.

YOUR NEXT STEP

Start with a clearer picture.

Tell us about your business and what you would like to improve. We’ll help identify the next useful step.

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